Advisory Venture
Health & Wellness Trends 2026
Guide to the future
of health and wellness
An essential study on the trends that are reshaping the future of global health.
Choose your version and receive the material.
Choose your version and receive the material.
Health & Wellness Trends 2026
Guide to the future
of health and wellness
An essential study on the trends that are reshaping the future
of global health.
Choose your version and receive the material.
Choose your version and receive the material.
Health & Wellness Trends 2026
Guide to the future
of health and wellness
An essential study on the trends that are reshaping the future of global health.
Choose your version and receive the material.
Choose your version and receive the material.
Essential reading for leaders, healthcare professionals, innovation, marketing, and business seeking to anticipate trends with greater clarity.
Essential reading for leaders, healthcare professionals, innovation, marketing, and business seeking to anticipate trends with greater clarity.
What you will find
What you will find
A strategic map of the trends that will define the next decade of healthcare
A strategic map of the trends that will define the next decade of healthcare
23 priority trends
From emerging technologies
to changes in consumer behavior.
23 priority trends
From emerging technologies
to changes in consumer behavior.
Now • Next • Beyond
Understand what is already a reality, what is coming, and which bets should be monitored starting now.
Now • Next • Beyond
Understand what is already a reality, what is coming, and which bets should be monitored starting now.
International cases
Companies like Novo Nordisk, WHOOP, Function Health, Oura, Strava, and other global references
Cases internacionais
Empresas como Novo Nordisk, WHOOP, Function Health, Oura, Strava e outras referências globais.
Market data
Indicators, projections
and analyzes that help
in decision making.
Market data
Indicators, projections
and analyzes that help
in decision making.
Strategic radar
Complete visualization of trends organized by intensity and maturity.
Strategic radar
Complete visualization of trends organized by intensity and maturity.
Practical applications
Insights for innovation, strategy, investments, products, and positioning.
Practical applications
Insights for innovation, strategy, investments, products, and positioning.
Cases internacionais
Empresas como Novo Nordisk, WHOOP, Function Health, Oura, Strava e outras referências globais
Dados de mercado
Indicadores, projeções
e análises que ajudam
na tomada de decisão.
Radar estratégico
Visualização completa das tendências organizadas por intensidade e maturidade.
Aplicações práticas
Insights para inovação, estratégia, investimentos, produtos e posicionamento.
Cases internacionais
Empresas como Novo Nordisk, WHOOP, Function Health, Oura, Strava e outras referências globais
The author
The author
About Rodrigo Rocha
About Rodrigo Rocha
Rodrigo Rocha is Chief Growth Officer at UHC Global, with a career built at the intersection of healthcare, innovation, marketing, and strategic growth. Throughout his career, he has held leadership positions at Amil, co-founded One Health, and also ventured into new businesses in the healthcare sector.
In addition to his executive role, Rodrigo is an author, speaker, and developer of frameworks focused on business longevity, innovation, and strategic vitality, connecting future vision, international experience, and practical market expertise.
Rodrigo Rocha é Chief Growth Officer na UHC Global, com uma trajetória construída no encontro entre saúde, inovação, marketing e crescimento estratégico.
Ao longo da carreira, atuou em posições de liderança na Amil, cofundou a One Health e também empreendeu em novos negócios no setor de saúde.
Além da atuação executiva, Rodrigo é autor, palestrante e desenvolve frameworks voltados
à longevidade dos negócios, inovação e vitalidade estratégica, conectando visão de futuro, experiência internacional e repertório prático de mercado.
Why download this e-book?
Why download this e-book?
Understand the trends that are redefining health & wellness
in 2026, identify real market opportunities, and expand
your repertoire with a strategic, global, and relevant reading
for the Brazilian context.
Understand the trends that are redefining health & wellness
in 2026, identify real market opportunities, and expand
your repertoire with a strategic, global, and relevant reading
for the Brazilian context.
Entenda as tendências que estão redefinindo health
& wellness em 2026, identifique oportunidades reais
de mercado e amplie seu repertório com uma leitura estratégica, global e relevante para o contexto brasileiro.
Market intelligence in a single report
Market intelligence
in a single report
A consolidated view of the depth and quality of the content you will have access to.
A consolidated view of the depth and quality of the content you will have access to.
Strategic
dossiers
Strategic
dossiers
Strategic
dossiers
International sources
International sources
International sources
Horizons
of innovation
Horizons
of innovation
Horizons
of innovation
Advisory Venture
Advisory Venture
Strategy, innovation, and trends for leaders building the future of health and wellness.
Strategy, innovation, and trends for leaders building the future of health and wellness.
Health & Wellness Trend Compendium 2026
A strategic report developed to support executives, investors, and companies
in understanding the key transformations that will shape the market in the coming years.
Health & Wellness Trend Compendium 2026
A strategic report developed to support executives, investors, and companies
in understanding the key transformations that will shape the market in the coming years.
© 2026 ATHLΞTE Advisory Venture.
All rights reserved.
© 2026 ATHLΞTE Advisory Venture.
All rights reserved.
This report is intended solely for informational and strategic purposes. Any total or partial reproduction of the content requires prior authorization from ATHLΞTE Advisory Venture.
This report is intended solely for informational and strategic purposes. Any total or partial reproduction of the content requires prior authorization from ATHLΞTE Advisory Venture.